Solutions
Turning client briefs in meaningful results.
Every brief presents a different challenge. We bring deep healthcare expertise and a broad strategic and creative toolkit, shaped by work with some of the world’s leading healthcare brands, to deliver meaningful results with confidence
Industries
Strategy
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Execution
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Be sure to include all the relevant details users will want to know, like pricing, duration, and location. If they'll need to prepare or bring anything with them, let them know here. Give users an idea of what to expect from the service and tell them how to book it.
Data Advisory
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Be sure to include all the relevant details users will want to know, like pricing, duration, and location. If they'll need to prepare or bring anything with them, let them know here. Give users an idea of what to expect from the service and tell them how to book it.
Client Stories
Here are some recent projects.
There are many more we'd like to share, but due to confidentiality we can't publish them online. Get in touch to match our specific experience to your brief.
Myriad Genetics — Brand activation
Brief
Myriad Genetics is a global genomics company providing insights across therapeutic areas including breast and ovarian cancer. With a new brand identity, Wallace was appointed to embed the brand across its international business, and establish a cohesive omnichannel communications strategy.
Work
We audited content, prioritised assets for review and identified new formats aligned with goals. We then developed an activation and outreach programme that integrated the new identity and translated emerging science and complex diagnostic protocols for specialist audiences.
Result
Myriad Genetics gained a consistent communications framework for international markets, helping teams apply the brand with impact, communicate complex genomic information more effectively and deliver coordinated activity across channels.
Online pharmacy — POM marketing
Brief
Rapid market growth in the use of GLP-1 medicines for weight management had created demand for online pharmacy services. Patient pathways and content had developed quickly, with limited oversight of the overall journey, experience or compliance with prescription-only medicine marketing regulations.
Work
Wallace reviewed the patient journey, advising on regulatory compliance, health literacy and key patient information - identifying gaps, inconsistencies and opportunities to improve clarity and accessibility. We produced a best-practice framework for creating clear and compliant comms across every touchpoint.
Result
The pharmacy gained a consistent approach to patient communications that could be implemented throughout the organisation, helping teams improve clarity, strengthen governance and deliver a more coherent and responsible experience from initial enquiry through to treatment support.
GenesisCare — Innovation
Brief
MRI-guided SABR enables adaptive treatment of tumours that move or are difficult to reach, transforming radiotherapy for tumours and oligometastatic disease. GenesisCare was the first UK provider to offer MRIdian treatment outside research use. We needed to engage and educate surgeons, medical oncologists, radiation oncologists and patients.
Work
We created a multichannel campaign comprising clinical study summaries to support evidence-based protocols. This included clinician-led case studies; optimised web pages; social content; evidence summaries and a suite of patient information and clinician-directed tools.
Result
GenesisCare established as the centre of excellence for MRIdian radiotherapy. Its clinicians gained recognition as key opinion leaders, supported by a source of credible clinical and educational content. This established demand and an ongoing patient referral and patient enquiry process.