Our Story
Lyn Cruickshank founded Wallace HCL 25 years ago, building the business from a specialist PR and reputation management consultancy into an integrated healthcare communications agency spanning advertising, branding and content. For the past decade, the agency operated under the Wallace Health brand as an award-winning healthcare content specialist. In 2026, the team launched brand w, a specialist healthcare branding consultancy created in response to the growing importance of brand, human connection and trust in an increasingly automated world.
Wallace has worked with a wide range of UK and European healthcare organisations across private healthcare, consumer health, health technology, pharmaceuticals, diagnostic imaging and the NHS - receiving industry recognition, including awards for projects with AbbVie and GSK.
Lyn also led the agency through B Corp certification and founded and chaired the PM Society Sustainability Interest Group for three years, reflecting her longstanding commitment to more responsible business and marketing practices.
Based in London, Lyn works with senior leadership teams to solve complex strategic communications and creative challenges. Together with an expert team of creatives, strategists and project leads, Wallace supports forward-thinking healthcare businesses navigate a rapidly changing health landscape, identify new opportunities and build stronger brands for the future.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Our Approach
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Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience