Clarity that builds value in healthcare

Strategy

Combining experience and insight with a deep understanding of healthcare business, we build focused brand and communications strategies that strengthen market position, guide delivery and support growth

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Brand

Brand w is our creative pulse, an exceptional team pursuing patient-centred healthcare branding that builds value through deep emotional connections.

See our work

Steps with words, all ideas grow out of other ideas

Result

We turn strategy into focused action, overseeing delivery with agility and flexibility. We keep teams aligned, respond to changing needs and never lose sight of the outcomes that matter

Read our case studies

Your success is our story

We work with forward-thinking health companies with big ambitions.

Is yours next?

Wallace HCL has a 20-year track record of providing senior-level strategic and practical communications support to healthcare businesses at pivotal stages in their development. Our founder, Lyn Cruickshank (née Wallace), works closely with senior leadership teams - operating at C-suite level - supported by experienced communications specialists and, where required, the senior strategists, creative designers and industry experts within our specialist branding agency, brand w

Branding

Building unique patient-centric brands that make emotional connections, elevate performance and multiply business value - in partnership with our specialist brand agency, brand w

Communications strategy

Defining priorities, audiences, messages and channels to increase impact and return on investment

Insights + research

Delivering bespoke qualitative and quantitative research that turns audience understanding into more effective marketing and operational decision-making

Narrative + messaging

Developing clear, compelling and compliant narratives and messaging frameworks that build understanding and engagement

Fractional brand management

Providing flexible access to senior brand expertise to guide and implement brand repositioning and communications programmes

Our
Solutions

Strategy

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Execution

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Data Advisory

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It’s all about results - and trust

A few words from our clients. See client stories for more.

"Responsive and engaged with our culture and vision. Combining these strengths with creativity and enthusiastic support to become an integral part of our business"

Andrew Spellman,

CEO and founder

medneo Uk

"I've had the chance to work directly with Lyn in the past, and the quality of her and the teams' work was outstanding"

Charles Tourny,

Founder

High Rise

"The team are collaborative, highly engaged and passionate about our business and feel like an extension of our team. We appreciate the partnership and the impactful work delivered"

Audrey O'Brien,
Head of Marketing
GenesisCare