<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Wallace HCL]]></title><description><![CDATA[Wallace HCL]]></description><link>https://www.wallacehcl.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Tue, 27 Oct 2026 08:36:28 GMT</lastBuildDate><atom:link href="https://www.wallacehcl.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Trust: why everyone’s talking about it - and the 6 ways to build it into your healthcare brand]]></title><description><![CDATA[‘Trust is local’ is a key takeaway from this year’s Cannes Lions, a gathering of the world’s leading advertising agencies to debate the trends and themes that will shape the coming year. Richard Edelman, CEO of Edelman, summed up the sentiment: “In our uncertain world, people are increasingly untrusting of authority. They become insular consumers; exclusively believing in like-minded others.” The collective theory is that the inexorable rise of automation and AI, fake news and global conflict...]]></description><link>https://www.wallacehcl.com/post/trust-why-everyone-s-talking-about-it-and-the-6-ways-to-build-it-into-your-healthcare-brand</link><guid isPermaLink="false">6ad60dcbf32c37744f9cc2f8</guid><pubDate>Wed, 09 Sep 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_bb0c1b00f76a402ea2a59f8323048fdd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lyn Cruickshank</dc:creator></item><item><title><![CDATA[Why brand activation fails in healthcare (and what to do instead)]]></title><description><![CDATA["We've done all the brand work and we're happy with that, but the activation hasn't been successful." It's a concern we hear regularly when organisations approach us. The problem often starts with a misunderstanding of what a brand actually is. A brand isn't a visual identity. It isn't a logo, colour palette or advertising campaign. It's the abstract idea that captures the essence and ethos of an organisation, expressed consistently through the decisions people make, the behaviours they...]]></description><link>https://www.wallacehcl.com/post/why-brand-activation-fails-in-healthcare-and-what-to-do-instead</link><guid isPermaLink="false">6ad60d5528129433d6dd4991</guid><pubDate>Wed, 05 Aug 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_e57f63b862f64cdc91b6c61af969d1a7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lyn Cruickshank</dc:creator></item><item><title><![CDATA[Two years as a B Corp: championing business as a force for good]]></title><description><![CDATA[As we celebrate two years as a certified B Corp, we’re proud of how deeply the B Corp ethos has become woven into the fabric of our agency. In 2025 we continued to demonstrate a genuine commitment to driving positive impact - within our work, within our culture and within the wider communities we serve. 2025 was also a year of change. We launched our brand consultancy, brand w, marking a new chapter in how we deliver strategic and creative value. And - like any business navigating change - we...]]></description><link>https://www.wallacehcl.com/post/two-years-as-a-b-corp-championing-business-as-a-force-for-good</link><guid isPermaLink="false">6ad5fc6028129433d6dd28ed</guid><pubDate>Thu, 26 Feb 2026 11:19:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_4bf0392c1d0f40029905b83a8d77c057~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Temp</dc:creator></item><item><title><![CDATA[Five brand mistakes that cost healthcare companies more than they realise]]></title><description><![CDATA[Recently I met with a client to celebrate the sale of their diagnostic business. They had achieved a multiple above the sector average, driven in large part by a highly specialised service offering. But they were also clear about the role the brand played in the outcome. Not all investors and healthcare business owners place the same emphasis on brand. But there is little dispute that addressing brand early in the investment planning process consistently pays dividends. Across my work, there...]]></description><link>https://www.wallacehcl.com/post/five-brand-mistakes-that-cost-healthcare-companies-more-than-they-realise</link><guid isPermaLink="false">6ad60c677c50bd5c7c9fc6b5</guid><pubDate>Fri, 16 Jan 2026 12:29:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_ae385d3aaf7740d8832e54af4f03a1bd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lyn Cruickshank</dc:creator></item><item><title><![CDATA[Wallace Health to brand w: Pursuing our passion for brands]]></title><description><![CDATA[After 20 years as a successful healthcare content agency, as the main founder of Wallace Health, I have decided to refocus the agency as a brand consultancy. Recently brand has been an increasingly important part of our client portfolio, and we are proud to have become trusted partners in helping healthcare brands to grow and thrive. It is now clear that to provide a truly exceptional service in healthcare branding, we need to redirect our energies away from the very different skill sets of...]]></description><link>https://www.wallacehcl.com/post/wallace-health-to-brand-w-pursuing-our-passion-for-brands</link><guid isPermaLink="false">6ad5ff2f5b0b12ce936d5079</guid><pubDate>Mon, 17 Nov 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_1081b9411d984641877ffdc7b5150dea~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lyn Cruickshank</dc:creator></item><item><title><![CDATA[Marketing weight loss safely: compliance strategy for healthcare brands]]></title><description><![CDATA[How to engage audiences without falling foul of the rules The appetite for weight loss medicines has never been higher. High-profile launches of GLP-1 treatments such as Wegovy and Ozempic, coupled with wall-to-wall media coverage, have fuelled consumer demand. In response, many healthcare brands and online pharmacies have stepped into the space. But this rising interest is bringing sharp scrutiny from regulators. In recent months, UK regulators have taken decisive action against weight loss...]]></description><link>https://www.wallacehcl.com/post/marketing-weight-loss-safely-compliance-strategy-for-healthcare-brands</link><guid isPermaLink="false">6ad60ba05b0b12ce936d688a</guid><pubDate>Wed, 03 Sep 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8ede5_75a3e19b70b74934bb91bc39535bfe65~mv2.avif/v1/fit/w_1000,h_830,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lyn Cruickshank</dc:creator></item></channel></rss>