Insight into our digital world...
We are a communications agency working in pharmaceutical and medical, health and beauty, fitness, food and nutrition.
31%
Tuning out
Twitter.com users under the age of 25 in June 2009*
*Source: Morgan Stanley 'Teens Don't Tweet'
31%
71%
Tuning in
Percentage of 16-24 year olds that are using the internet to seek:
health-related info
blogs & messaging
*Source: emarketer 2009
27%
of GPs are under the age of 40 years old*
*Source: emarketer 2009
Social worker or Anti-Social
55%
of mums surveyed use the internet for chatrooms/forums
Survey carried out on behalf of www.netmums.com by Sky Digital Media and SKOPOS.
Sharing
64%
47%
Shopping
Percentage of mums surveyed use the internet for information about:
Companies/ products/ services
Health & medical info
Source: Bounty Survey February 2006, based on 3406
13%
38%
31%
48%
Young
Medical science today and in the next 20 years will enable us to extend the quality of our lives beyond that of our parents.
People who agreed with this statement:
young
women
older
women
young
men
older
men
Source: Wallace HCL Research
31%
44%
38%
32%
Old
I am concerned about growing old but intend to take positive steps to prolong the quality of my life.
Source: Wallace HCL Research
People who agreed with this statement:
young
women
older
women
young
men
older
men
Source: Wallace HCL Research
Out of touch?
44%
of 55-64 year olds use the internet to seek health- related information*
*Source: emarketer 2009
Patient or prescriber?
92%
13%
of Physicians questioned use google to research or gather health, medical or prescription drug information,
use Google Scholar*
*Source: Hall & Partners and Google Custom HCP Study, August 2009
Viewing or browsing?
The combined use of TV and online advertising produces major benefits for advertisers, including dramatically increased positive brand perception amongst consumers – some
50%
higher. It also significantly increases consideration and purchase over using either media in isolation.
TV & Online: Better together. Internet Advertising Bureau and ThinkboxTV
Researching
40,000
doctors interact with sponsored campaigns each month*
*Source: Doctors.net
Learning
Doctors spend an average of
21minutes
per visit when using Doctors.net
Source: Doctors.net
Pill or Placebo
On any given day, more people are posing health questions to Google than posing health questions to their doctors.
According to 'The Google List' of most popular search terms:
2nd = cancer
3rd = heart
5th = stomach
7th = diabetes
Source: Google
Meeting or Waiting
eDetailing - The most effective use of a physician visit.
On average a sales representative only has
9 minutes
with a physician in the UK, costing approximately
£625 a time
Add onto this the cost of printing multiple detail aids to provide to the sales representative and detailing becomes a very costly task.
33%
30%
20%
Friends or Advisors
In the move to self care, consumers are to become expert patients and the advice role of the pharmacist is set to mushroom. Yet the single most important information source for many consumers is their:
friends
pharmacists
doctors
*Source: emarketer 2009
Confidence or complex?
A survey about cosmetic surgery has found many women who have a boob job, tummy tuck or other face or body work actually started considering the operation in their teens. The results suggest a huge
25%
of teenagers are considering cosmetic surgery, as the women polled said they first considered plastic surgery around the ages of 10 to 15 years old.
33%
also answered that they had considered cosmetic surgery between the ages of 15-18 years-old.
The research was conducted by One Poll on behalf of Liberate Cosmetic Surgery who asked 3000 British women aged 18-30 regarding their feelings about their appearance and their attitudes towards cosmetic surgery. August 2011
39%
Sunset or sunrise
Older people are increasingly reaping the benefits of online dating sites, new research suggests.
Figures from Experian Hitwise reveal that over the last three years, the number of over-55s who use these websites has gone up by
